The neighbors. The house. Whatever could possibly go wrong next door.

So, meet Edna and Marty. They always have a way of finding something to be concerned about. Our campaign, DO MORE, was built around the opposite idea: when you know you're covered, you can spend less time thinking about what might go wrong and more time actually living. For the campaign, we leaned into Edna and Marty's slightly neurotic view of the world, creating a series of stories that played out across TV, digital and social. All to tell our audience:

You go DO MORE. Let Edna and Marty do the worrying.