Over the years, the work expanded from design into brand identities, campaigns, film, digital, social and experiences, along with leading the teams that make all of it happen. But most of the job hasn't changed. A client comes in with forty things they want to say, and the real work is figuring out the one thing worth saying loudly. I'm usually happiest getting involved early, when the problem is still a little messy and there's a real chance to shape what the idea becomes.

Technology has always found its way into how I work, whether that meant digital early in my career or AI now. I use whatever helps me explore and make things better, but you still have to understand the problem yourself and know when something's good.

I've worked with people I respect, and a few of the things we made together still hold up when I look back at them. After all this time, I'm still curious about what I haven't made yet.