Walk-up Songs
If I score a ticket to the MLB All-Star Game, I think I deserve my own walk-up song. So instead of doing the usual fan promotion, we gave people exactly that. We teamed up with local musicians and MLB legend Carlos Baerga to create personalized walk-up songs for fans heading into the All-Star Game. Tell us a little about yourself, give us a few details, and the band turned it into your own entrance music.
We thought: if the players get one, why shouldn't the fans?
Role: Creative Director / Art Director
CD/Copywriter: Mike Heid
Client: New Era