For New Era, we turned the entrance to the MLB All-Star Game into a fan-first moment with the swagger of a walk-up song. Working with local improv musicians and Cleveland Indians legend Carlos Baerga, we welcomed fans in Cleveland with custom songs as they arrived at the game. The idea was simple: make every fan feel like they were stepping up to the plate.

New Era gave the moment its badge of baseball authenticity, while the live music, local talent, and Baerga’s presence made the experience feel personal, playful, and built for the city.