BUICK
MObILE EXPERIENCe
Interactive brochures
MObILE EXPERIENCe
Interactive brochures
For the first time in automotive industry the printed brochure became a more enhanced experience, we broke the industry standard by bringing the classic printed brochure to a more interactive experience, We created short documentaries from Buick designers and engineers, engaging lifestyle content, car configuration and buying tools, all part of the bigger campaign "your kind of luxury".