The challenge: To create brand awareness within the social space. Our Solution: Utilize the small but very loyal fan base to bring the flavors to life. We created a social give away it with a campaign that would run continuously for ten weeks to achieve our goal, but guess what… We got it done in 48 hrs. We celebrated and gave personality to each one of the flavors by creating unique and relevant content for each one of them and shared it among the brand loyal fans. With a simple approach but arduous amounts of work the brand’s fan base grew from 1000% (yes one thousand percent).
Role: Art Director / Creative Lead.