PRODUCT (RED) needed an UMBRELLA campaign to get all the partner brands with a united global voice. and in world’s aids day we launched a massive a global SOCIAL AND TRADITIONAL media campaign to let the world know the RED story, we created 4 POP-UP SHOPS: LDN-SFO-NYC-JPN, A TRAIN STATION DOMINATION (LONDON'S 5 WAYS TRAIN STATION), INTERACTIVE STORE WINDOWS & MONUMENTS LIT UP "(RED)" ACROSS THE GLOBE. LITERALLY. social channels TURNED (RED) and the people shared their support ALL OVER THE WORLD MAKING POSSIBLE THE GLOBAL SPLASH WE DESIRED