Every athlete is a runner. That was the insight we used to come up with this extraordinary social profile generator for high school athletes based on their personal their performance, activities and preferences data inputs. The sharable profile included a spirit animal, personalized background colors, info graphics, music playlists as well specific NB products, all tailored to the users input. The generated profile gave the young athletes the chance to showcase their prowess and preference in their respective sports while helping the brand to create new brand ambassadors.
Role: Art Director / ACD