“Welcome to the open” was HUMMER’s latest tagline when I was tasked coming up with a creative solution that would represent the sentiment in the online. The brief was a simple but very complicated word "Open". The main challenge was to make this new and ambitious creative solution to fit all GM’s template for all its divisions. The site included full screen HD landing pages, geo targeted shopping tools, 360˚ Vehicle customization, and many other sophisticated capabilities.
Role: Art Director