THE BUICK BRAND WAS GOING THROUGH A MAJOR TRANSFORMATION. WE UNDERSTOOD THE BRANDS’ MAIN ONLINE PRESENCE NEEDED A DRASTICALLY CHANGE TO REFLECT THE NEW BRAND PLATFORM. SO, TO BRING THE BRAND EMOTION TO LIFE ONLINE WE CRAFED SUPERB UX AND UI WITH THE BEST USE OF TARGETING TECHNOLOGY TO OFFER A CUSTOMIZED EXPERIENCE FOR EACH VISITOR. THANKFULLY WE COULD CALL THAT A DIFFERENT KIND OF LUXURY.